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Loot Boxes Increasingly Common in Video Games Despite Addiction Concerns

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Gambling advertising: ‘Form of gambling’ now appears in 71% of top games on Steam platform, drawing calls for regulation to protect children

“Loot boxes” are becoming increasingly prevalent on computer video games despite rising alarm over the early exposure of children to gambling, new research suggests.

Research by academics at the University of York indicates that the prevalence of loot boxes – virtual bundles of random items exchanged for real-world money – is continuing to grow on desktop games: in the group of top games studied, the presence of loot boxes has increased from about 4% to 71% over the past nine years.

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